Do you have new website and struggling to improve the website traffic? There is a way by which you can improve your traffic i.e.; by doing content marketing strategy.
You already heard about the content marketing. Here I am going to share some tips of content marketing strategy which helps to improve website traffic.
About Google’s Freshness Algorithm
As you constantly know Google constantly loves the “fresh” content material. Fresh and precise content material will assist you rank better in search web page. The freshness algorithm promotes the brand new content material of your internet site while it’s far in trend.
Google’s freshness algorithm manner that it does now not promote the these days published content material, as a substitute, it’ll sell the trending content on seek.
Updating Content vs. Changing Content
In 2018 Google’s John Mueller had this to mention about freshness as a ranking boost:
“Fresher doesn’t mean higher. Don’t fall into the lure of tweaking things constantly …whilst you may be shifting the entirety to a miles better level rather.
It’s more a matter of your putting out new content… that’s applicable for folks who are searching in the interim and that we’re rating them primarily based extra on that…”
There is a distinction among changing the content material and updating content material.
Changing the content does not display that is up to date in keeping with the quest fashion. This method which you are handiest modifying your content material or topic.
On the alternative hand, updating content way you are writing fresh & unique and up to date subject matter.
How Fresh Content is Relevant?
Fresh and trending content always facilitates in growing site visitors and it engages your target market. Because each day customers want trending and new topics.
A new website goes to warfare ranking in seek. Evergreen content material helps you to set up and improve site visitors of your websites. Publishing content in trending subjects is a beneficial content material strategy for a brand new website. It draws your focused users to the topic.