Almost 75% of searches on Google never go past the first search page. Choosing the right SEO agency can make you one of the best-ranked websites, guaranteed to get clicks. As businesses in Dubai fight for the top spot on the web, they are looking for the best SEO company in Dubai that can bring them organic traffic to help them cut down their advertising budgets. SEO is a marketing tool any industry of any scale can utilize to promote their business. But the key to its success lies in your choice of SEO service.
Tips to choose the best SEO company in DubaiÂ
With these tips, you can find an SEO service from a digital marketing company in Dubai that can give you the best package that fits your industry and your goals.Â
1. Goals and Plans
Finding the best agency in the city that meets your demands starts with the client having a clear idea of what their goals are. Before scheduling a visit with the agency, make a clear agenda of the goals and targets you wish to achieve through their service. This will make it easier for you to find the best agency that can create a customized plan and marketing strategy for your business while taking your best interests into account.
2. Communication
An SEO agency is an extension of your own team. They should have a good understanding of your business and can devise the best campaigns for you. Ask for complete transparency from the service regarding their process. Scheduling an initial meeting and asking the right questions can help you understand their work ethics and values.
3. Case Studies, Portfolios, Reviews and References.
A quick research on the past experiences of the agencies can help you narrow down the SEO Agency in Dubai that best fits your business. Get testimonials from previous clients and case studies of their projects done with businesses similar to yours. Comparing portfolios can help you narrow down your list. You can follow up on their references and reviews. Most agencies have social media accounts that you can follow for more information.Â
4. Industry Experience
Going for agencies that have years of experience under their belt is a safe bet. SEO practices require time and knowledge. An agency that previously worked with websites similar to yours and has delivered good results would have previous knowledge about the market and competitors. This could make communication between the client and the service more efficient as well.
5. ReportsÂ
An agency that submits regular reports regarding the rankings, organic traffic, keyword rankings, backlinks, etc. is important. More than the numbers, they should be submitting their plans to improve the stats and making you aware of the factors that are working well and those that are not. Make sure they are up to date with the best SEO practices on the market.
6. The Team
Make sure the agency backs up its claims of work with a team of efficient SEO specialists. Experts on on-page, off-page, content, analytics etc. need to be available on the team to bring out the best results with their integrated efforts.
 7. Competency and technical skills
The competency of the team and their skill set determine the success of the campaigns. Check whether the SEO specialists are up-to-date with the changing algorithms and trends in SEO. Also, run a check on their technical skills including programming, analytical, data skills etc.
8. Budget and Value.
SEO is an investment you make for the growth of your business. Consider your budget and you can find a digital marketing company in Dubai that can give you the best pricing with maximum value. Do not fall for cheap offers that guarantee quick results for cheap prices as they are most likely to resort to backhand methods.
9. Be Wary of Guarantees.
Google’s algorithm is constantly changing. Therefore, an SEO agency can bring out the best results but can never accurately predict or guarantee them. It takes an average of 3–6 months for SEO to start showing results. An agency guaranteeing quick results may be resorting to unethical SEO practices which upon detection, would eventually lead to a ban on your website.
10. Ethical SEO
SEO is a detailed process that requires time and effort. There are guidelines from search engines that need to be followed. But for quick results, backhanded methods called “black hat SEO” are used. But with instant, short-term effects, you risk falling out of SERPs (Search Engine Result Pages) and even getting banned from the search results. It is crucial to find a digital marketing company in Dubai that is transparent about the methods they are using.
